Unlocking human potential
leaf_favicon.jpg

Writing

I write on topics that no one else is talking about.

Design is for everyone

Every thing is designed. A product, a service, a team, an organization, an experience, one’s own life. As Herb Simon wrote in his publication, “Sciences of the Artificial,” published in 1983,

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. Herbert A. Simon

Every thing is designed. Everyone is a designer. You are trying to move from an existing situation to a preferred one. You are a designer.

The question is, are you conscious about your design?